What Is a Lead? A person or company who has indicated interest in your software company’s product in some way, shape, or form. We specialize in generating leads for your sales team & providing analysis to deliver your greatest assets – revenue & awareness. Lead generation is the process of attracting and converting strangers and prospects into buyers of your corporate software solution.
At Chris Sewell Digital Media, what we do for software firms is design unique ways to attract people to the firm.
Lead generation does more than just find qualified prospects for your sales team, but it also builds your firm’s brand awareness in the marketplace. The sales funnels we create for software firms warms up potential customers to your business and getting them on the path to eventually buying.
Why Do You Need Lead Generation?
By showing an organic interest in your corporate software, it’s those strangers and prospects that are initiating the relationship with you — versus you, the business, initiating the relationship with them. This makes it easier for your sales team to make a sale somewhere down the line.
Within the larger inbound marketing methodology, lead generation falls in the second stage. It occurs after you’ve attracted an audience and are ready to actually convert those visitors into leads for your sales team. As you can see in the diagram below, generating leads is a fundamental point in an individual’s journey to becoming a delighted customer of your business.
How We Generate Leads? The Mechanics of Lead Generation
Let’s review the actual components of the lead generation process used at Chris Sewell Digital Media for software firms that want to sell their product, while also building brand awareness.
- Landing Page: A landing page is a web page a visitor lands on for a distinct purpose. While a landing page can be used for various reasons, one of its most frequent uses is to capture contact details of leads so your sales team can followup later.
- Forms: Forms are hosted on landing pages. They consist of a series of fields (name, address, phone, company, comments, etc) that collect information in exchange for something of value or offer.
- Offer: An offer is the content or something of value that’s being “offered” on the landing page. The offer must have enough value to a visitor to merit providing their personal information in exchange for access to it.
- Call-to-Action: A call-to-action (CTA) is an image, button, or message that calls website visitors to take some sort of action. When it comes to lead generation, this action is to fill out the form on the landing page and redeem the offer.
See how everything fits together?
Once we put all these elements together for our software client firm, we use various promotional channels to link and drive traffic to the landing page to start generating leads for the corporate software firm. Here are some example pathways for lead generation: